Clue #2: Rogomo is not… a gang of outlaw female ninjas.

If that doesn’t give it away, then nothing will…

So we still haven’t started talking about what Rogomo is yet. We will soon, I promise. However, since we know there are literally hundreds of thousands of you (give or take hundreds of thousands) out there spending your days postulating and guessing, we figured we would start giving you some hints as to what Rogomo isn’t.

We already established that Rogomo isn’t a company that will use an unnecessarily spinning child to promote its service.

And now we can also reveal that Rogomo is not… a service for blending your iPhone:

So does that clear things up for you?

As we get closer to the launch date for Rogomo, our minds have been turning to the issue of marketing. It’s all well and good if we have a great website and product, but if no one knows about it, or understands the value of our product, then we’re in trouble. So it’s important to have a clear, effective marketing message and plan.

We’re working hard on honing our marketing, and we’re keeping our fingers crossed that we’ll get it right. Or at least as close to right as possible.

One thing I can guarantee you, however, is that our marketing will not involve children actors. Personally, I mute every commercial I see with a child actor. I find commercials with kids to be incredibly pandering and annoying (see, the little girl who used to do the Diet Coke commercials, the kid who does the Verizon Fios commercials, etc. etc.). Actually, let me amend that - I find commercials with kids to be even more pandering and annoying than normal commercials, if that’s possible.

So it’s with a real sense of disappointment that I link to the new ad/marketing video for Ooma, a new VoIP service that actually seems like it might be a cool service (if only I could figure out exactly what it is). The clip was apparently produced by Ooma’s creative director, Ashton Kutcher, and for some inexplicable reason features a child discussing the product for 1 minute and 45 seconds. Effective? Not so much.

Thanks to Valleywag for the heads up.

OK, so we’ve been a little lax around here lately. I’ve been keeping my other blog up to date, but I’ve been neglecting this one, essentially treating it as that “accidental” second child that neither parent really wants. Well, no more. I’m back, and I’m here to stay. Don’t pretend you’re not excited.

Let’s start with the nitty gritty. Our developers tell us that our website should (I stress should) be just about done my this time next month. That’s not to say we won’t find bugs and other issues that push back our “grand opening” a bit, but we’re an essentially optimistic lot here at Rogomo, so we’ve all got mid-October circled on our calendars. (Exactly how one circles “mid-October” on a calendar is a topic of a later post.) We’re also a semi-secretive lot, however, so we’re not quite ready to start giving specifics about what Rogomo is all about. But soon, I promise…

In the meantime, here are my pop culture picks of the week:

(1) It’s Always Sunny in Philadelphia (FX, Thurs., 10pm). Along with The Office, IASIP is just about the best comedy on TV these days. And, as much as I love The Office, the fact remains that IASIP is funnier. Last week’s premiere episodes were fantastic, and I can’t wait to see more.

(2) Eef Barzelay by Eef Barzelay. The new album from Eef Barzelay, formerly of Clem Snide, doesn’t even have a label yet as far as I know but has already leaked onto the Internet. And it’s fantastic. Eef has always been a master of marrying sad yet catchy songs with intelligent, literate and (often) hilarious lyrics, and he manages to put it all together on this album with what might be his strongest batch of songs yet (IMO). You may not recognize his name now (unless you heard his recent soundtrack to the Rocket Science), but this is an album that should finally pay dividends for him. Recommended tracks: “Could Be Worse,” “The Girls Don’t Care” and “Make Another Tree”.

(3) Left for Dead by Wussy. Another album that’s technically not out until November, though you can order it here. Wussy are one of my favorite bands going right now, and this album, their second, cements this position of honor. Surprisingly, singer Lisa Walker gets the honor of singing lead on the majority of the songs (she split duties with former Ass Pony Chuck Cleaver on the band’s first album), but it works just fine. Recommended tracks: “Rigor Mortis,” “Jonah” and “Sun Giant Says Hey”.

(4) Did Britney hire someone to kill KFed? I don’t know about you, but I find this infinitely more interesting that the whole O.J. situation. The O.J. thing is a red herring - this is all a ploy to get O.J. in jail so that he can infiltrate the prison gangs and find out who killed Nicole and Ron. You heard it here first.

(5) Finally, the most interesting movie coming out this week is, by far, Good Luck Chuck. (I kid!) Seriously, setting aside the Iraq melodrama of In the Valley of Elah, which comes across in the trailers as an updated version of Courage Under Fire, the only truly interesting movie this week seems to be Eastern Promises. They pretty much had me at Naomi Watts.

More soon, I swear.