Hi! My name is Neil and I’m the President of Rogomo. As Steve’s earlier post probably made clear, we here at Rogomo are huge Arrested Development fans (the brilliant FOX show that was canceled due to poor ratings).

So it was no surprise that, when we starting trying to find a name for the company, we relied on a little Bluth wisdom in finding a good name. While a good name will not ensure success, a bad name could ruin an otherwise good business. The reason that picking a name was so difficult is that almost every name (excluding dashes, hyphens and numbers) is already taken. Finding an available name requires some creativity and a lot of diligence.

Before we picked a name, we developed some guidelines:

1. The name must have a positive association. This excerpt from Arrested Development sums up my point:

Michael: What do you think of when you hear the word Sudden Valley?
George Michael: Salad dressing, I think. But for some reason, I don’t want to eat it.
Michael: Right, but Paradise Gardens?
George Michael: Yeah. Okay, I can… I can see marinating a chicken in that.

2. If your business will rely on word of mouth marketing (as ours will), the name must be relatively short. Long names are generally not memorable.

3. The name must be easy to spell.

4. The name should have some significance to your business (more on our name and our business at a later time) but not limit the services you may offer.

5. And finally . . . the name should not be offensive. Some names, when written down, could have unintended pronunciations. To see what I mean, write down Tobias’ title in the below Arrested Development clip.

At the end of the day, we think Rogomo fits these criteria pretty well. We hope you agree!